"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

"Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach...

Conquer the online marketplace with this new version of a bestseller!

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks

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"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more...

In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier -- and not just financially -- than they ever imagined possible by following Crush It principles. The...

Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches listeners how to incorporate the StoryBrand 7-Part Framework into their social...

In Scott Miller's newest Mess to Success guide, the Franklin Covey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. Every success story begins with a journey. Featuring thirty chapters with lessons such as "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth...

"You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems....

Your guide to online success!

Here's all you need to realize your dreams of turning your handiwork into cash—online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers,

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"Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability...