Guerrilla Marketing: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Busin
(eBook)

Grouping Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2021
    [artist] => Jay Conrad Levinson
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781631956249_270.jpeg
    [titleId] => 14616250
    [isbn] => 9781631956249
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Guerrilla Marketing
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Jay Conrad Levinson
                    [artistFormal] => Levinson, Jay Conrad
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Jason Myers
                    [artistFormal] => Myers, Jason
                    [relationship] => AUTHOR
                )

            [2] => stdClass Object
                (
                    [name] => Merrilee Kimble
                    [artistFormal] => Kimble, Merrilee
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising & Promotion
            [1] => Business & Economics
            [2] => Digital Marketing
            [3] => E-commerce
            [4] => Entrepreneurship
        )

    [price] => 0.99
    [id] => 14616250
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: "How can we make this book unique?" After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business.

Where does it all begin? That's a simple answer: with a strong foundation of Guerrilla Marketing.

Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today's Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits.

Jason and Merrilee are continuing Jay Conrad Levison's unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one's SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
    [url] => https://www.hoopladigital.com/title/14616250
    [pa] => 
    [subtitle] => Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Busin
    [publisher] => Morgan James Publishing
    [purchaseModel] => INSTANT
)