Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
(eBook)

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Hoopla Extract Information

stdClass Object
(
    [year] => 2016
    [artist] => Jay Conrad Levinson
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/opr_9781630476595_270.jpeg
    [titleId] => 13904961
    [isbn] => 9781630476595
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Guerrilla Marketing to Heal the World
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 386
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Jay Conrad Levinson
                    [artistFormal] => Levinson, Jay Conrad
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Shel Horowitz
                    [artistFormal] => Horowitz, Shel
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Development
            [2] => Green Business
            [3] => Marketing
            [4] => Sustainable Development
        )

    [price] => 1.35
    [id] => 13904961
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
    [url] => https://www.hoopladigital.com/title/13904961
    [pa] => 
    [subtitle] => Combining Principles and Profit to Create the World We Want
    [publisher] => Morgan James Publishing
    [purchaseModel] => INSTANT
)