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(0)Kevin Maney
Author
Publisher
Crown
Pub. Date
2009
Language
English
Formats
Description
A Fresh and Important New Way to Understand Why We Buy
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?
The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin...
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?
The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin...
Author
Language
English
Description
It's the dawn of the 1990s, and the Soviet Union is crumbling and beginning to haphazardly experiment with capitalism. Jeff Teneson, an impetuous yet struggling American management consultant, thinks he sees an opportunity to travel to Moscow to cut deals, make money and finally prove himself. But as soon as he lands there, Jeff gets caught in a tug of war between two newly-formed and rickety Moscow businesses. One is run by ex-KGB agents who still...
Author
Language
English
Description
What made Wayne Gretzky the greatest hockey player of all time wasn't his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky's brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn't just their...
Author
Language
English
Formats
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best...