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English
Description
Learn the importance of brand recognition and brand recall, get examples of both as well as strategies to increase brand recognition and brand recall. Also, find out the difference between brand recognition and brand recall, and how to measure both. Use this guide for study or to create a successful brand strategy for your business.
Author
Language
English
Description
Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience.
Author
Language
English
Description
Discover the power of a compelling brand promise with this comprehensive guide. Uncover what a brand promise is and why it's crucial for your business's success. Dive into real-life examples from renowned brands to see the concept in action. Learn the step-by-step process of crafting an effective brand promise that resonates with your audience, and find out how to enhance your existing promise to better connect with your customers.
Author
Language
English
Description
Learning how to build and measure brand equity is essential for any business looking to develop a strong brand name and create value. Discover the importance of brand equity with examples, benefits, and how to measure it. So, use this guide to build your own brand equity and increase your brand value.
Author
Language
English
Description
Gain insights into how consumers see your brand and discover how to maximize your brand image. Understand the importance of brand perception and association and learn how to use brand attributes and touchpoints to make an impact in creating a strong brand identity. Get advice and insights on brand perception and association here!
Author
Language
English
Description
Discover the transformative world of customer analysis and insight in this comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take....
Author
Language
English
Description
Unlock the power of the Voice of the Customer (VoC) with this comprehensive introductory guide. Whether you're new to customer feedback analysis or looking to deepen your understanding, this guide provides an accessible starting point including what it is, it's importance, real life examples, best practices and steps to building Voice of the Customer program Learn to harness the valuable insights hidden within customer feedback, reviews, and comments,...
Author
Language
English
Description
Learn the importance of brand research and analysis and the steps you need to follow to get the most out of it. Discover how to develop key questions and find the answers to better understand your brand along with the methods of research you should use to make your brand stand out. Get the most out of your brand research and analysis with these tips.